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Press Releases
Minnesota Zoo Honored for Marketing Efforts at International Attractions Convention Apple Valley, MINN – November 19, 2009: – The International Association of Amusement Parks and Attractions (IAAPA) has awarded the Minnesota Zoo Brass Ring Awards for its marketing efforts promoting this past summer’s seasonal exhibit, Africa! The awards were given at the annual convention in Las Vegas this week. In the attractions category with attendance between one and two million visitors, the Zoo received Brass Ring Awards for integrated marketing campaign of the year as well as online advertising. The Brass Ring Awards highlight originality, creativity and excellence in marketing among professionals in the attractions industry. “It’s a great honor to be recognized by your peers,” noted Bill Von Bank, Minnesota Zoo director of sales and marketing. “These awards complement the positive feedback from our guests.” Creative elements for the Zoo’s Africa! marketing campaign were developed by Minneapolis-based ad agency Preston Kelly. Since 2007, the Minnesota Zoo has received 10 Brass Ring Awards. IAAPA is the premier trade association for the attractions industry worldwide, representing zoos, aquariums, museums, family entertainment centers and amusement parks. The Minnesota Zoo is located in Apple Valley, just minutes south of Mall of America. For more information, call 952.431.9500 or visit mnzoo.org. The Minnesota Zoo is an accredited member of the Association of Zoos and Aquariums (AZA) and an institutional member of the World Association of Zoos and Aquariums (WAZA). |
